UPDATES TO THE PRIVACY STATEMENT
The Fields may amend this Privacy Statement from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests, properties, strategic marketing partners, and service providers. Updated versions will be posted to our web site and date stamped so that you are always aware of when the Privacy Statement was last updated.
At The Fields we are dedicated to protecting your privacy and safeguarding your personally identifiable information (including, but not limited to, an individual’s name, address, phone number and/or e-mail address). Our mission is to delivery quality products and services to our guests. We strive to create an experience that is responsive to our guests’ needs by using the information you entrust us with responsibly. We are committed to respecting your privacy and adhering to the principles of applicable data protection and privacy laws throughout the world.
We have provided this Privacy Statement as an explanation of the information we collect, how we use it, how the use of this information can benefit your experience on our websites and during your relationship with us, with whom and for what purposes we may share the information, and the choices you can make about our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices. We wish to help you make informed decisions, so please take a moment to read the sections below.
TYPES OF INFORMATION WE COLLECT
We request information about our guests and visitors to our websites so that we can provide an experience that is responsive to our guests’ and visitors’ needs. Information may be collected as part of: (i) fulfilling reservation or information requests, (ii) purchasing products or services, (iii) registering for program membership, (iv) submitting a job application, (v) responding to communications from us (e.g., surveys, promotional offers, or reservation confirmations), (vi) accommodating your personal preferences, (vii) fulfilling requests for services or recommendations we provide you, (viii) working with third party sources, including collecting information available from social networking and other web sites, to better assist us with understanding your interests and to serve you better, (ix) your use of our apps on your electronic devices, (x) updating your contact information including your address (through such services as the National Change of Address Service in the United States), or (xi) facilitating the transmission of forward to a friend email at your request. The types of personally identifiable information (sometimes referred to as “PII”) that we collect may include your name, home, work and e-mail addresses, telephone, mobile telephone, and fax numbers, credit card information, date of birth, gender, and lifestyle information such as room preferences, leisure activities, names and ages of children, and other information necessary to fulfill special requests (e.g., health conditions that require special room accommodations).
We may also collect non-personally identifiable information about you, such as your use of our websites, communication preferences, travel habits, aggregated data relative to your stays, and responses to promotional offers and surveys. Please note, to better safeguard your information, please do not include any credit card information in your electronic communication unless it is specifically required by us as part of the reservation or transaction fulfillment process on our branded reservation web sites, or our customer contact centers.
PURPOSE FOR COLLECTION, PROCESSING, AND DISCLOSURE
COLLECTION & USE
The Fields is fully committed to providing you with information about the collection and use of PII furnished by, or collected from, visitors while using our web sites, products and services. It is our practice not to ask you for information unless we need it or intend to use it. The Fields’s primary uses for collecting your PII include, but are not limited to:
providing efficient and customized services (e.g., processing a transaction, making a reservation, fulfilling a request for information, or completing a product order);
marketing and communications with you in relation to the products and services offered by us, our strategic marketing partners, and other trusted third parties; and performing market research via surveys to better serve your needs, improve the effectiveness of our web sites, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities.
PROCESSING AND DISCLOSURE
When processing your information, it may be necessary to transfer your PII to our affiliates and/or third party service providers located in the United States and throughout the world for the purposes outlined within this Privacy Statement. Unless otherwise precluded or governed by legal requirements and/or process, The Fields subsidiaries, affiliates and property owners that may receive your information are required to abide by substantially similar privacy requirements relating to your PII.
HOW INFORMATION IS SHARED
This information may used to help us with any of the following: provide you with better service, respond to your requests, operate and improve our Website, protect and deter against fraudulent, unauthorized, or illegal activity, authenticate your credit card or debit card account information, provide customer service support, and communicate with you.
As a general practice, we do not sell, rent, or give physical possession of your PII to unaffiliated third parties outside our system. Situations in which we may disclose your information to others include:
when we have received your consent to do so
in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package)
when companies or services providers that perform business activities on behalf of The Fields, require such information (e.g., credit card processing, customer support services, fraud detection and website and administration services, market research administration or database management services)
in the event The Fields is merged or acquired by another company
to comply with legal or regulatory requirements or obligations in accordance with applicable law, a court order or a subpoena
in case of emergency such as to safeguard the life, health, or property of an individual
If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, we require third parties to protect your PII and abide by applicable privacy laws and regulations.
We would like to keep all of our guests and visitors informed and equally able to take advantage of the benefits offered by The Fields and its strategic marketing partners. However, if you reside outside of the United States, certain data privacy regulations may require us to obtain your permission before we send you information that you have not requested from us.
In some cases, your permission will be implied from the nature of the service requested or transaction undertaken. For example, The Fields may collect and use PII that you volunteer, or behavioral data or information collected in the aggregate. In addition, your permission will be deemed given for communications from us that are necessary to fulfill transactions and services that you request.
In certain circumstances, we will seek your express permission when we collect information that is regarded under certain data privacy regulations to be sensitive in nature (e.g., information revealing racial or ethnic origin, political opinions, or health conditions). You may object to The Fields disclosing your PII with third parties except when: (i) service providers have been retained to perform services on behalf of The Fields; (ii) disclosure is required by law; (iii) disclosure concerns national, legal or public interest grounds; (iv) disclosure is necessary to protect the vital interests of the guest; (v) information has been collected from publicly accessible sources; (vi) disclosure concerns the retrospective processing of the information for historical, statistical or enhancement of guest experiences; or (vii) disclosure is authorized by a supervisory authority (such as a Privacy Commissioner, Data Protection Authority, or other similar authority).
The Fields recognizes the importance of information security, and is constantly reviewing and enhancing our technical, physical, and logical security rules and procedures. All The Fields owned web sites and servers have security measures in place to help protect your PII against accidental, loss, misuse, unlawful or unauthorized access, disclosure, or alteration while under our control. Although “guaranteed security” does not exist either on or off the Internet, we safeguard your information using appropriate administrative, procedural and technical safeguards. “Phishing” is a scam designed to steal your personal information. If you receive an e-mail that looks like it is from us asking you for your personal information, do not respond. We will never request your Password, User name, credit card information or other personal information through e-mail.
Cookies are designed to save you time because they help us to provide you with a customized experience without you having to remind us of your preferences each time you return to our web pages. The Fields cookies are not designed to damage your files, nor can they read information from other files on your computer hard drive.
Cookies can also help us provide you with a personalized on-line experience in the following ways:
they remember your user name and password for future visits so log-in is easier and faster;
they ensure you are provided with the appropriate frames and content;
they ensure you obtain all requested information; and,
they help us deliver communications that are relevant and responsive to your interests and location.
The Fields’s cookies are limited to our websites only, and are not designed to follow you when traveling on the Internet after leaving The Fields owned websites. We track the usage of our websites in order to better meet your needs and to help make it easier for you to find information in the future. Please note that in addition to The Fields cookies, various third parties may also place cookies on your computer’s hard drive. The Fields is not responsible for the presence or absence of third party cookies, or for the technological capabilities or practices employed by third parties in connection with third party cookies.
The Fields also uses invisible pixels, sometimes called web beacons, to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate and does not contain PII. The Fields may use this information to improve marketing programs and content.
We also work with vendors to deliver our advertisements directly to those who are traveling or about to travel. For example, when you print your boarding pass online, one of our vendors may drop a cookie on your computer, identifying your computer with a unique identifier and a code indicating your destination. We use this vendor to deliver advertisements to you indicating our available properties in the destination indicated on your boarding pass.
LINKS TO OTHER WEB SITES
The Fields does not seek to obtain nor does it wish to receive PII directly from minors; however, we cannot always determine the age of persons who access and use our web sites. If a minor (as defined by applicable law) provides us with his/her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future The Fields marketing communications.
If you would like to update your information, modify your communication preferences, or if you do not want to receive marketing communications from The Fields in the future, you can contact us:
By writing to us at:
PO Box 123
South Haven, MI 49090
If you have comments or questions regarding The Fields’s data privacy practices or this
PRIVACY RIGHTS FOR CALIFORNIA RESIDENTS